1) Think outside in - Customers define value and not the executives. If you do not know what customers want, stopping asking the questions within the company and find out directly from them.

2) One size does not fit all - The success of technology in another company or product does not meant that it will fit you. Define your product and its supply chain and fit the right information to it.

3) Good management practices - IT is an enabler in most cases. It is usually a success in a company with good management practices.