Friendster will continue to maintain and expand its office in Makati City, Metro Manila, Philippines, it added. In operation since 2006, the Philippine office primarily houses engineering and operations, but it will expand to accommodate more direct sales and marketing staff in 2009.

New partnerships

Friendster said it has also expanded its reseller partnerships to a total of four agencies in the region that will help with local advertising sales efforts. All four resellers will complement Friendster's growing direct sales team, it said.

Pixel Media, a leading advertising sales network in Asia, has been appointed the exclusive sales partner for Friendster in Singapore, where Friendster has one million monthly unique visitors, said the social network.

Recruitment