Innovation comes from the top. But you don't have to be famous, or a CEO, to lead it. All leaders are at the top in one way or another; if not as the head of a company, then by running a business function, a department, or a team. Simply be innovative, and then act naturally.

Jack Bergstrand is founder and CEO of Brand Velocity. He is author of Reinvent Your Enterprise and the new e-book Making Knowledge Work for You. He is a former CIO of the Coca-Cola Company, and was CFO of Coca-Cola Beverages. Contact him at jb@brandvelocity.com.