Google acknowledged the FTC investigation Friday, and then that it said governs the way it does business. It claims it does what is best for the user, and says that it encourages loyalty within its products, but does not "lock" users in. It also ensures it labels all advertisements clearly, and aims to be as transparent as possible as to how its search engine works.

What could this mean for me?

Because of how early on in the process we are, it's hard to say. If it follows a similar path to that of the , it may involve the company bowing out of some sectors of the market and allowing third-party companies more access to its users. Or, in the most extreme example it could mean a break-up of the company altogether (note: this is very unlikely).

When will the FTC take action?

That's hard to say, but it could take a long time, if we look to the Microsoft antitrust case as an example. The first inquiries into Microsoft began in 1991, with an investigation by the FTC for anticompetitive practices. An actual trial on antitrust charges did not begin until 1998, and a settlement was not reached until 2001. In other words, it could be a long time before we see any resolution in this case.