Here's how he aptly puts it:

"G+ is not FB, Twitter, or anything else. It's G+. It's great for content aggregation and collaboration in addition to the services provided by the other major social apps. It's not people bleating on a street corner. It's more like, you walk down a street and don't see anyone, but then you go into a building and you find that there's a party going on. Not only that, it's a good party with interesting people talking about things you care about and leaving out things you don't. Less noise, more signal."

He's right about Google+ being a more lively place to hang out. You're not likely to see inane posts -- most contain photos, videos or links to other interesting content. This morning someone in one of my circles shared a post by Google Maps touting a (See also

While there certainly were some when Google said it would share user data across its products, it can't be denied that the company has created a slick and seamless experience for users.