Businesses should analyze the potential security risks and privacy issues when considering cross-posting among any social media services, Hickernell advised. "If membership is any single service carries with it certain privacy expectations, then cross-posting some information to a public service like Twitter may create privacy issues," he said.

"For example, if the organization uses the page's wall to directly address specific fans by name or handle, then cross-posting that to a public Twitter account may violate the fan's expectation of privacy when they became a fan of the FB page," said Hickernell.