If you have a Facebook page, you'll find a new option under the "Account" menu on the top-right corner of the site to "Use Facebook as Page." Once you activate that, you'll receive in-site notifications anytime someone likes your page, posts on your page, or comments on something posted on your page (). The notifications show up in the upper-left corner of the site, just like they do with a normal Facebook account. You can also opt to receive e-mail notifications to let you know about new page activity.

In addition, you can now browse through Facebook as your page. That means you can visit other Facebook pages, like them, and leave comments on them -- and it'll all show up as being from your page's name. Any pages you like will be displayed in a new widget on the left column of your own page, and you can prioritize those entries in order to control which will be most visible to visitors. You can even access a separate news feed based solely on your page-based likes.

Still missing, unfortunately, is the option to add a much-needed to a page. One day, though...one day.

(In case you were counting, by the way, the word "page" appeared on this page a whopping 40 times. That, my friends, is a new personal record. Thank you, Facebook.)

is a PCWorld contributing editor and the co-founder of geek-humor site . His still has that new car smell; you really must get a whiff.