Facebook proposes more changes to privacy policy

12.05.2012
Facebook on Friday that it intends to make further changes to its privacy policy in order to respond to an audit by the Irish government, but privacy advocates saw the move as an inadequate attempt to quell privacy concerns prior to Facebook's planned initial public offering.

The proposed changes, which the company put out for public comment on Friday, don't appear to reflect any major shifts in policy. For the most part, the document makes more explicit how Facebook is already using user data. The company has also updated the policy to reflect newer features, such as cover photos.

The proposed changes are not final. A highlighting the proposed changes is available on the website in PDF form, along with an of the changes. The company is asking for user feedback and will host a web question-and-answer session about the changes May 14 at 9 a.m. Pacific time.

Sarah Downey, a privacy analyst and attorney at privacy software vendor Abine, said the more explicit language was required by a issued last year as part of a settlement with the U.S. Federal Trade Commission, and by the by the Irish Data Protection Commissioner.

Downey said once Facebook goes public, it will face pressure to generate more revenue and will probably accomplish that goal by using personal information to sell targeted advertising. The initial public offering (IPO) is expected to take place on May 18.

"Their financial success really requires them to collect more usable personal information and make that information available and accessible to advertisers. We expect that more private information about users is going to be disclosed," she said.