But why trust Apple more than Facebook or Google or any other company? Of course there's always the chance that Apple will go more heavily into the advertising business than its initial iAds foray so never say never but, unlike Facebook, advertising isn't Apple's reason for being. The company is doing quite well selling us tangible objects and apps--"real" things rather than enticements. This gives me hope.

I'm on record saying that I find music subscription a terrific way to and I suspect that as people are exposed to it--from whatever service--they too will find the value in it. Once we're over the hump of believing it's sinful to "rent" music, I pray Apple's there to provide a workable and trustworthy alternative to the Facebook trap. In the meantime, I'm dropping Spotify; sticking with Rhapsody, Napster, Mog, and Rdio; and keeping my fingers crossed that Apple has plans along these lines.