Encompass head on wooing Interex members

24.01.2006

What does your membership see as the key issues this year? We think we know, but we're not sure we know. So that's one of the investments Encompass plans to make this year -- [to do] inbound marketing to find out what is important to the user base and help expand on the delivery of our services, whether its eLearning or collaboration tools or conference content. We need to be a lot more aggressive about it.

Will you be performing user surveys this year? The worldwide survey that the Interex organization used to sponsor along with HP, we'll be brokering that this year for the user community. We're in the process of finalizing that, as well. It usually runs in the summer or early fall. The timeline shifted a little because Interex. Encompass will drive the process side of it this year.