However it was the Nitobi announcement that was foremost on the minds of most MAX delegates and conference speakers.

"I was really excited about the PhoneGap announcement," said RJ. " I think Adobe is doing a really great job from a technology standpoint in the way that they're trying to push forward both Flash and HTML5. I think it's the right tone for them and it's the way the industry is going."

"I think it gives Adobe a better way to play in the mobile apps space, rather than trying to deploy Flash apps to everyone's platforms," continued RJ. "Now they've got a HTML5 avenue into Apps as well. It shows that they support the things that the community supports. PhoneGap's already big, so this gives Adobe bigger credibility with HTML developers."

Steve Lund, of development and consulting company was also very positive. "It's interesting," he said. "We've just developed an application for a company who wanted to get it on the Web, on Android, on iPad, on TV- they wanted that same experience everywhere. More and more companies are needing that. So moving in that direction and staying on top of being able to deploy to all those places is pretty exciting. Simplifying that build process is pretty interesting too. Flex and Flashbuilder already have a pretty good way to deploy to all those devices, but if we move more to HTML 5 side of things I think we'll be looking into PhoneGap."

Danny Jackson of interactive design agency also finds the Nitobi announcement interesting, but is rather more downbeat about the PhoneGap product itself.