Dell Streak PR Stunt Goes Awry, Leads to Arrests

16.02.2011

Dell Spokesman David Frink declined KXWAN's request for an on-camera interview but called the incident "an unfortunate choice" by a Dell employee.

The idea behind the internal marketing stunt--which, by the way, was kept secret from the rest of Dell's staff, hence the panic--was apparently to promote the Dell Streak's . And though the "metallic objects" Chester held were never identified, my guess is that he wielded the terrifying power of the Streak itself.

Today's marketing lesson is brought to you by Officer Poteet: "Think before you act. My goodness."