COMMUNICASIA - Study: Asia embraces digital lifestyle

22.06.2006
The demand for digital home capabilities is high in Asia but the willingness to pay is very low, according to a study by global market research firm Parks Associates.

According to the study, entitled 'Global Digital Living,' Asian households tend to pay less for digital communication and entertainment services. The study interviewed households from 13 countries worldwide.

Furthermore, the study shows that Asian countries rank significantly higher in terms of interest in new PC and interactive television features, but have lower budget estimates per month for such new services compared to other countries from the Western hemisphere.