The Masters in Innovation, Creativity and Leadership (MICL) is aimed at professionals in any industry who want to develop their leadership skills, learn how to tap into the creative potential of individuals and organisation, build a working environment that encourages innovation and how to transform ideas into business revenue.

The part-time, two-year course will start in September 2010. The course will award either a MSc or a Master of Innovation (MInnov) qualification.

City University said that the degree was launched in response to the Department for Business, Innovation and Skills' (BIS') recent Going for Growth Strategy, which called for greater innovation to aid economic recovery.

The course will be led by former Saatchi director, Roger Neill, who runs the university's Centre for Creativity in Professional Practice. Academics from City University's Cass Business School, School of Informatics, School of Social Sciences, School of Arts and The City Law School, will also provide their expertise.

Neill said: "Often, creativity is viewed as the preserve of the 'creative industries' rather than something that should be standard practice throughout the business world.