Juniper declined to comment on the Cisco campaign with this stinging retort from its PR department: "We're not going to comment on a competitor's publicity stunt. Customers tell us they want an alternative to the legacy approach, and we're focused on delivering innovation for them. It appears as if Cisco has once again lost focus."

The three new routers include: the ASR 901 cell site , for 2G, 3G and 4G mobile cell sites; the ASR 903 unified Ethernet access router, an Ethernet access device for business, residential and mobile ; and the ASR 9001, a smaller version of the Cisco ASR 9000 series edge router for smaller deployments.

The 901 is an environmentally hardened 1RU router with four 100/1000 RJ-45, four Gigabit Ethernet SFP, and four Gigabit Ethernet "combo" ports -- a mixture of RJ-45 and SFP. It also features 16 T-1/E-1 WAN connections.

The 901 is able to withstand temperatures as low as 40 degrees below zero Fahrenheit, and altitudes of 13,000 feet at temperatures of 104 degrees Fahrenheit. It supports Ethernet virtual connections for IEEE 802.1Q VLAN tagging, 802.1ad or "QinQ," Resilient Ethernet Protocol, 802.3ad Link Aggregation Bundles, Layer 2 Protocol Tunneling (L2PT), and Ethernet over MPLS (EoMPLS), among other features.