Dan Scheinman, general manager of media solutions for Cisco, said the tools can be used to help companies build social networking connections in a fraction of the normal time involved. Eos is a software and a service that allows media companies to focus on their end users rather than building and maintaining their own Web platform, he said.

Cisco plans to integrate Eos with more of its products in the future to extend online entertainment to multiple screens, including TV and mobile devices, the company said.

Michael Nash, executive vice president of digital strategy at Warner Music Group, said in a statement that using Eos was a part of a larger plan to rely on key partners like Cisco to allow connections between fans and their favorite artists. "The industry has seen a dramatic shift in the way consumers engage in the entertainment experience and we are exploring ways to partner with Cisco to leverage their technology platforms to create new opportunities to monetize that engagement," Nash said.

Media Hub, wireless audio: Convergence at last?

Cisco also announced a media hub to allow a user interface for access to digital video, photos and music spread throughout a consumer's home. The device, Linksys by Cisco Media Hub, will provide automatic searches for media devices on a home network, allowing the user to find and access digital media more easily. It provides automatic backup softwware and runs nearly silently, Cisco said.