The Chicago-based company has revealed the results of a new global research study focused on finding the appeal of mobile navigation among consumers given their current knowledge and use of navigation applications via mobile phone.

NAVTEQ conducted this study in nine nations including Singapore, and measured interest levels among consumers. It also found few motivating benefits of pedestrian-specific navigation applications.

According to the company, there are four distinct behavioral motivators that drive the interest in mobile navigation: commuting behaviour, transportation attitudes, mobile phone behaviour and past GPS experience.

Mobile phone users in Singapore use a range of commuting methods and people commuting by foot or public transit spend 1/3 to half of their commuting time on their mobile phone. Singaporeans, like consumers in most countries, need more transportation guidance to increase the efficiency of and confidence in their travels.