Mobile carrier KDDI recently launched the simulator as part of its "EZ MyStyling" online fashion and styling service and demonstrated it at last week's Ceatec exhibition in Japan.

The service is aimed at women and runs as a Flash application in the phone handset. Shoppers are presented with a digital model to which clothes can be added and removed to coordinate a complete look.

In a , the customer can choose between different tops, outer wear, bottoms and shoes. The hair style can be short, long or a bob, and in some simulations the model's appearance can be changed, to make them taller or heavier, for example.

More details on each of the items, such as colors, sizes and prices, appear on a second screen. Once the desired items are found it is easy to order the entire ensemble with a few button clicks on the cell phone.

The software behind the EZ MyStyling fashion simulator was developed by Osaka-based Digital Fashion and is based on the company's "" fashion simulator for PC and Web applications.