Title: Vice president of research

Company: Nucleus Research Inc., Wellesley, Mass.

Savvy CIOs and IT consultants frequently point out the need for good communication between IT and business professionals. Some IT executives take this recommendation a step further and actively market an IT department's capabilities to senior business leaders via service catalogs and other techniques.

Perhaps that helps explain why half of the 60 IT and business executives who responded to a February online survey conducted by Nucleus Research cited IT marketing as the most important skill they need to develop within their staffs.

Computerworld's Thomas Hoffman spoke with Rebecca Wettemann about the types of skills that survey respondents say are in strongest demand and the reasons behind this.