Our company has a long history of building technology that runs across multiple platforms. We're fortunate in that we have a mature Web development organization that has been very successful in the transition to mobile development. Having this expertise on hand is invaluable--all of our mobile work, including the work we've done on iPad and Android, is done by our internal teams. And skill development is not very difficult. The best part is that while there are many creative design elements to consider within mobile, a lot of the code will be built on familiar standards. Most of our work is currently being done in HTML5. For Android, we do a lot of Java.

We've tried a few ways to create portals for end users, but the best approach we've found is designing for PC and mobile access at the same time. We start by building our site for the Web while creating a design for mobile. This dual perspective ensures that you do not get caught in any design corners or dead ends when looking across platforms.

I have someone dedicated to these types of projects: Shiva Vannavada is our VP of rich media technology. He has established a model for creating a portability framework, which is essentially a content hub. The hub supports multiple frameworks for its output, but doesn't contain any services itself. This hub can have any number of outputs, including mobile. This model scales well for any number of device types.

Kellen, Stevens and Corchado are all members of the CIO Executive Council, a global peer advisory service and professional association of more than 500 CIOs, founded by CIO's publisher. To learn more, visit council.cio.com.