For instance, the from the tropical breadfruit and determine that the seedless, starchy fruit was created by the deliberate hybridization of two fruits, the breadnut and the dugdug.

Elixir Strings to help create its good-sounding, non-breaking guitar strings.

This emphasis on discovery is why the celebrity guest speaker at JMP's user conference earlier this week was the journalist and author Malcolm Gladwell, who wrote the popular books Tipping Point and Outliers .

"Journalists are like detectives. A lot of our customers are like that," Sall said. "They don't just want to prove things you already know. That's lawyer stuff. They want to look at statistical outliers and figure out new things."

Although still a desktop software product, JMP is so robust today that the latest, version 8, can display graphically millions of rows of data.