You see, this is what pull-based does. The reason pull-based needs technologies because it is real time. Lean is legacy; this is what we got in the warehouse and every Monday morning the warehouse manager sends a list out to the store front and they got to trade what's in stock. Good old model worked for years but everything is changing, right?

So, pull is market-sensitive, real time data and demand, which leads to a virtual bond first so you are sharing your data and then you get processes integration and you allocate your core competencies. The retailer says I am good at this, the supplier says I am good at that and you are not duplicating any effort. And then you coordinate in alignment with customer needs. It is almost an IT supply chain instead of a physical one. This is absolutely where the world is going. There is no doubt about it. Best practices in America indicate this.

We talked about Asia and the differences within Asia but the Mecca of retailing is still the Western world. And now the Western world's growth is maximised and they are all looking to Asia, the final frontier. The big retail story is Asia. Nothing else, not Middle East and Africa.

Industry-wise, definitely convenience stores and hyper format in physical formats is going to lead the charge. I think e-tailing is starting to become very big in China and India. You call it e-tailing or e-commerce and we play in that space in the backend. E-tailing is all about logistics and supply chain. It is about the distribution sometimes. We are thick in the things of that as well. I think in terms of physical shop front retailing, we are using virtual commerce such as coupons and promotions on your mobile phone which is typically a barcode.