'We are taking a dedicated BI focus; we now have a specialist BI sales force and consultants all over the region,' said Steve Illingworth, senior director for Oracle BI in APAC during an Oracle Business Intelligence Strategy seminar here.
The same study cites that chief information officer (CIO) respondents ranked BI as the number one technology priority for this year. 'Executives are complaining that they can't get hold of information they need to make decisions,' said Jennifer Bond, executive director for Siebel Analytics in Oracle Asia-Pacific.