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ARM's Adaptive Scalable Texture Compression format is at the heart of the new processors. The company said in a statement that the technology "supports a very wide range of pixel formats and bit rates, and enables significantly higher quality than most other formats currently in use. This allows the designer to use texture compression throughout the application, and to choose the optimal format and bit rate for each use case."

ARM says that it has achieved a 50% performance bump over comparable products from the first generation of the Mali line, thanks to ASTC, frequency optimization and improved microarchitecture.

Pete Hutton, ARM's media processing division general manager, said that consumer demand for better mobile graphics is growing.

"People expect higher standards of visual computing on their smartphones, tablets and smart-TVs with seamless access to their digital world and personal content," he said.