What is important, he continued, is Apple's long-term supremacy and its ability to regularly post improved scores.

"That's really difficult to do," said Morgeson. "No one comes even close to Apple's ability to consistently score high in customer satisfaction, and not just among technology companies."

Apple has outscored rival PC makers in the ACSI survey each year since 2004, when it became the first manufacturer to rate an 81. Apple posted its lowest score of 69 in 1998, the year after co-founder Steve Jobs returned to the company.

Its widest margin of victory in the poll was a ten-point edge over the closest competitor in 2008.

The ACSI and can be found on the organization's Web site.