Apple breaks silence, responds to 'I'm a PC' ads

20.04.2009

* Repairs. Best Buy's Geek Squad will charge $129 just to diagnose a PC problem. Apple's Genius Bar staff will diagnose for free.

He concludes that the fair comparison isn't $2,800 versus $700, but $2,800 versus $1,500.

Still, the basic recession-pricing pitch of Microsoft's ads is hard to dismiss: PC makers are willing to cut corners to make low-priced models. Apple won't do it.