For future purchases, though, Android was clearly the preferred choice, with 44 percent of respondents saying they'd choose a device that uses the operating system. Only three percent of respondents said they'd opt for , and 21 percent said they weren't sure.

Global Variations

The research results are even more interesting when broken down geographically.

In Africa, for instance, 44 percent indicated they'd choose an Android tablet, compared with only 21 percent planning to buy an iPad. Similarly, in Europe, only 23 percent of new buyers said they plan to buy an iPad, compared with a full 49 percent who have set their sights on an Android tablet.

Those in North America and Australia/New Zealand, interestingly, showed the lowest preference for Android tablets, with only 30 percent of North American buyers and 35 percent of those in Australia/New Zealand choosing them over iPad.