What's more, Weiner said, Google has to "prove to be a worthy competitor to Amazon, which has years with a global footprint, really strong apps on every device and a great brand."

Amazon also has the ability to allow a quick online checkout, which comes from years of experience selling books and other goods online, and is a tool that Google lacks, Weiner said. "Amazon also has a return policy that's amazing with great customer service," he added.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at or subscribe to . His e-mail address is .

in Computerworld's E-business Topic Center.