"The artificial constraints imposed by having to choose a device or functionality much too early in the design process is bad for design and bad for innovation.

"Our announcements today are all about providing more for less for more: more functionality and access to new devices and technologies than ever before, for less than US$10 a day, making it affordable and easy for more designers around the globe to tap into the opportunity to pioneer the new wave of connected, intelligent, next-generation electronic products."