Morfik's product is available in an enterprise-level, US$4,995 Professional edition, which enables access to large external systems such as databases, and a free, lower-level Express edition.

Morfik first was unveiled at the Web 2.0 (http://www.infoworld.com/archives/emailPrint.jsp?R=printThis&A=/article/05/10/05/HNweb2show_1.html) conference in San Francisco last year. The imminent arrival of its product follows closely the debut of the Flapjax (http://www.infoworld.com/article/06/10/13/HNflapjax_1.html) programming language, another offering intended to make AJAX easier. But Flapjax lacks some of the functionality of WebOS AppsBuilder, Kerner said.

"Flapjax is more of a language much the way Ruby would be another language. It does not have the niceties yet. I don't know if [it will have] the graphical layout tools," and database connectivity like WebOS AppsBuilder, Kerner said.