Argy said the hallmarks of professionalism in the ICT industry consist of a blend of technical competence, a rigorous approach to executing projects successfully, and an appreciation of the social and ethical issues as part of the public interest.

"We know Australian ICT professionals can compete with the best in the world; the only way to create a powerful Australian ICT brand is for everyone in the local industry to pull their weight," Argy said. "It only takes a few lapses on major ICT projects in Australia and our brand is damaged. The sky is the limit for our ICT market if we mix our considerable intellectual abilities and technical skills with the rigorous application of a code of professional conduct."