8 reasons tech isn't dead ... yet

13.11.2008

3. Consumers won't give up their cell phones.

They may lose their jobs and even their homes, but consumers seem unwilling to disconnect their cell phones.

"I would sleep in my car before I would give up my mobile phone," says Yankee Group Analyst Carl Howe. "Consumers buy services like broadband and mobile phones, and even if they lose their jobs they need these services more than ever."

Yankee Group the demand for network-based services -- what it dubs "The Anywhere Economy" -- will overcome the short-term obstacles posed by the global financial crisis and will be back on track for significant growth by 2012. 

Yankee Group predicts continued strong sales for basic mobile phone services at the low end, as well as high-end services such as Apple iPhones and Blackberry .  Where the mobile market will get squeezed is in the middle, where many vendors have similar feature sets. One advantage for mobile carriers: they have two-year contracts locked in.