PCW: Regarding the camera's 3D imaging capabilities, does the camera save .MPO format images? Or do you need to connect the camera to a 3D TV and/or use special software to view the images in 3D?

Lytro: The camera creates a unique file format that is compatible with any 3D device (laptop, TV, etc.) with 3D glasses. That said, you can easily switch between 2D and 3D pictures on these devices, unlike other media optimized for 3D.

PCW: Can you talk about the mobile apps and the desktop-side software needed to view and refocus the images?

Lytro: Lytro living images include the Lytro light field engine wherever they are viewed--whether on a PC, mobile, or on the Web. Lytro is tapping into modern Web technologies like Flash and HTML5 to let people share and interact with living pictures without needing to download any additional software.