5. What could I do to make things better? What positive changes could you could be making? What do you have to offer them?

De Vroet can vouch for how well this works. "The application of this OPPOV helps you understand the audience better and position what you're going to say," he says. "You don't change the way you feel or believe, it's more about the way you communicate those messages."

Maryfran Johnson is CIO magazine's editor in chief. Reach her at .

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