Speaking during the Malaysian launch of new versions of Autodesk software, Autodesk Malaysia country manager Tan Choong Sang (CS Tan) said: "Stereoscopic 3D is redefining entertainment content, as exemplified by the success of 'Avatar'."

"Research firm DisplaySearch's 3D Display technology and Market Forecast Report, Jan 2010, 3D display revenue is expected to increase 38 per cent CAGR [compound annual growth rate] by 2018. In addition, 7,000 new 3D-capable cinemas will be built in 2010," said Tan.

"Going to the movies is still the cheapest way to escape the realities of modern living," he said. "According to the US-based Motion Picture Association (MPA), the global film box office revenue continued to grow during the downturn, recording US$29.9 billion in 2009, which amounts to a 7.6 per cent growth."

"And the industry is still growing," he said. "The TV broadcast market is growing and expected to reach US$326.2 billion this year, through HD (high definition) movie," said Tan. "In addition, the fastest growing market in entertainment is the games sector, which recorded US$48.9 billion in 2009, with Asia's revenue share amounting to US$18.8 billion."

Autodesk's new launch of the enhanced Digital Entertainment Creation [DEC] solutions includes Autodesk Maya 2011, 3ds Max 2011, Autodesk Softimage 2011, Autodesk Mudbox 2011, Autodesk Motionbuilder 2011, Autodesk FBX 2011, Autodesk Entertainment Creation Suites 2011, and the latest game development middleware, Autodesk HumanIK 4.5, and Autodesk Kynapse.