More deals per day, targeted to your location, preferences and purchase patterns. Last year, when the company exploded into popularity, merchants waited up to nine months for a shot at Groupon's one deal per day in each city. Now, the prospectus says, customers are served and what they like.

Location-based offers. Groupon NOW, in test in selected cities, allows merchants to push offers to people's mobile phones in real time, based on proximity. If you've ever stood in front of a restaurant's menu board and thought, "Boy, I wish I had a coupon for this" - or owned a restaurant and wondered how to get 25 more covers in the middle of a slow night, you may be about to get your wish.

Fending off the competition. offer Grouponesque discounts. this week in Portland and Facebook and Microsoft have similar programs in the works. Some of that $750 million could go toward coming up with the next big thing, sweetening the pot for shoppers, or cutting costs to keep merchants happy.

Buying the competition. Consolidation always follows insane growth in any industry. With a sizable budget for acquisition, Groupon can at least compete with deep-pocketed latecomers to the deal space, like and Microsoft, for the best acquisition targets.

Different kinds of deals. Groupon focuses on six broad categories: health and beauty and food/beverage make up more than half of all offers, with retail, services, activities and events splitting the other half. Expect growth in several of those categories -- the company just partnered with Live Nation for , which discounts event tickets - and new kinds of deals. Cars? Airfares? Real estate? It's wide open.