10 questions for Vibrant Media CFO Jeff Babka

03.01.2011

When I left Sophos, I really didn't plan to jump into a full-time CFO position and was rather looking to join Vibrant as an independent member of the board and chairman of the Audit committee. Had we gone down that path instead of my taking on the CFO position at Vibrant, I probably would be on a couple of boards by now and maybe trying my hand at teaching or helping out in the career development office of a university.

is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 207 million unique users per month (comScore, October 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the "Best Places to Work in Marketing & Media." Vibrant CEO and co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year 2010 for Metro New York.