The eleven new solutions in the UCP family have been designed to provide a pre-tested Cloud-ready infrastructure that can be deployed quicker and easily managed.
HDS A/NZ chief technology officer, Adrian De Luca, said the move is in reaction to a space that has already been actively filled by a lot of the vendors.
"By listening to customers, we found that they do want choice and they don't want to be locked in to any particular layer of the converged stack," he said.
HDS made its original announcement in April 2010 with what was effectively version 1.0 of the Unified Compute Platform.
Back then, HDS was pushing a converged infrastructure of Hitachi servers, Brocade switchers and Hitachi storage together with Microsoft Windows 2008 framework.
"So it was a fixed and rigid packaging based on interoperability and certification we achieved with Microsoft," De Luca said.
Two-and-a-half years later, what HDS found was many of these first generation solutions lacked the availability, reliability and integration that the customers were really expecting.
"We had the availability and reliability done right, but our integration was quite loose," De Luca said.
He said HDS spent the last two years looking at what IBM, HP, NetApp and EMC were doing with their announcements, only to find they typically "lacked scalability."
"A lot of them were built on commodity components and targeted at the SMB market," De Luca said.
"What we found was the way they were being packaged was that there was no choice when it came to Hypervisor technology."