Balsillie relayed an audience member's question before answering it: "What you are asking is, when are we going to shrink the packaging so that you can hold it up to your ear." Good question.
His answer: "I can't get into future products, but it's not the hardest thing in the world to repackage." Balsillie says it's just a matter of shrinking down the PlayBook's to the size of a smartphone screen.
RIM has clearly been trying to make its BlackBerry smartphones a little sexier--see the company's new , which looks much less utilitarian and a lot more "designed."
RIM now seems poised --the user interface--perhaps to appeal to mobile users who are addicted to their BlackBerrys, but who admire the look of the iPhone's UI.
Mobile Payments
Google announced support for at Web 2.0 yesterday, and, not to be outdone, Balsillie says BlackBerrys will soon do the same.
This means that the phones will have near field communications (NFC) chips onboard, allowing them to issue financial credentials at the point of sale. In other words, you will soon be able to , instead of having to dig out your credit card.