HP's new offerings support business needs that span the desktop to the data center. They are focused on lowering operational cost, mitigating the risk of a heterogeneous environment, and freeing resources to deliver new business services. These offerings are designed around three specific areas: applications and operations management, overcoming infrastructure barriers, and maximizing client architectures and support services.
Talking about how are they going to market their product, Nedungadi said that they plan to have and one-on-one interaction with the top companies of India and for their SMB section will be handled by their large System Integrators (SI's) and System Providers (SP's). "There are not more than 500 top companies in India. So we are going to have our sales people talk directly with them. However, we probably cannot handle all the sections. So, the emerging companies who we presume would like to go for virtualization directly and the SMB's will be handled by our SI's and SP's", added Nedungadi.
To overcome infrastructure barriers, where current infrastructure is not taking complete advantage of virtualization, new HP offerings are designed to lower costs, mitigate the risk of downtime and free up resources that can drive additional business services to support growth.
The HP ProLiant BL495c virtualization blade is the world's first server blade designed specifically to host virtual machines. The BL495c eliminates key virtualization performance bottlenecks of memory, data storage and network connections.
HP StorageWorks 4400 Scalable NAS File Services integrates the HP StorageWorks 4400 Enterprise Virtual Array, file servers, management software, and Windows® or Linux support to virtualize the connection between servers and storage. The solution lowers maintenance costs and mitigates the risk of data loss with advanced replication software.
HP-UX 11i V3 and the HP Virtual Server Environment have been enhanced for mission-critical virtualization with significant performance improvement, automated optimization, improved protection and simplified management capabilities.
HP Virtualization Accelerator Services are new, predefined consulting services for planning, designing and implementing virtualization initiatives. This yields a faster return on investment.
"As virtualization goes mainstream in Asia Pacific, there is an increasing opportunity for companies to optimize their applications, business services and physical infrastructure to maximize virtualization investments," said Avneesh Saxena, IDC analyst. "To realize business benefits such as increased operational efficiency, companies need to focus on managing across virtual and physical environments and creating a unified virtual environment across servers, storage, I/O, and client environments."