Yuta Onoda creates artwork to celebrate Cinco de Mayo with Jose Cuervo

26.05.2012
Illustrator has created a campaign for tequila brand Jose Cuervo to celebrate the Mexican festival of Cinco de Mayo.

The pieces combine Yuta's beautiful mix of linework and texture with photography. Working from a sketch agreed with the client (see below bottom), each element was created separately so that different versions from billboard posters to online banners could easily be composed.

We caught up with Yuta, who's recently moved back to Japan from Canada, to find out more about the project.

DA: What prompted the move to Japan, and has this had any influence on your creative work?

YO: "One of the main reasons why I decided to came back to Japan temporally is that I wanted to spend some time with my family. I've been away from Japan for about seven years and I really missed them. I'm not sure if anything has influenced my creative work, but I have been pretty relaxing and enjoying the time here, so I think this becomes my essential fuel to produce more/better work."

DA: How did you come to work on this project?