The service will initially be offered in the United States, the United Kingdom, and Turkey, but Miramax plans to expand the offering to France and Germany very soon. There are currently 20 titles available in the U.S., and 10 titles available in the U.K. and Turkey.

In the U.S., titles currently being offered include Pulp Fiction, Good Will Hunting, Chicago, Kill Bill Vol. 2, Trainspotting, and Spy Kids. In the US, titles currently available include Pulp Fiction, Good Will Hunting, Chicago, Kill Bill Vol. 2, Trainspotting, and Spy Kids, among others. , content will be cycled in and out, depending on the rights to availability.

Miramax says iPad users accessing Facebook will also be able to use the app. This suggests that the app doesn't use Flash-based video, and that it's likely written in HTML 5. HTML5 is supported by most platforms (without the need for additional software), including desktop computers, set-top boxes, and mobile devices.

In a blog post, Miramax CEO Mike Lang speaks of the company's high hopes for its foray into social digital distribution, "We are big believers in Facebook and what it could mean for the future of the content business," Lang writes. "We believe this App is an important step in Miramax's evolution."

Online rentals are certainly becoming a big business. Netflix, for example, is now believed to make up during peak hours. Streaming is also becoming a bigger part of Netflix's business overall: its was all about coercing customers to movie away from its traditional DVD-by-mail business.