Yahoo Sale Buzz Mounts as Google Said to Be Possibly Interested

23.10.2011
Yahoo's improving stock price following a CEO shakeup makes the Internet portal ripe for a sale, and speculation is flying about industry titans that may bid for the company.

The latest rumors suggest Google may help finance a possible deal by others to acquire Yahoo. Other players who may be looking to buy Yahoo include the Chinese Internet company Alibaba Group and Microsoft.

At the heart of Yahoo's troubles is decreasing online advertising market share. While Google and Facebook are both prospering in that rapidly evolving space, Yahoo has had a hard time keeping up and has replaced three CEOs in the last four years.

Yahoo still has a lot to offer, and its stock price has gained nearly 25 percent since the company ousted CEO Carol Bartz in September -- a move that many believe indicated the company would be selling itself.

Here's a rundown of the latest Yahoo buzz:

-- The Wall Street Journal, citing an unnamed source familiar with the matter, says Google and prospective partners have held early-stage discussions, but haven't assembled a formal proposal for Yahoo, and it may result in nothing.