With Instant Pages, Google aims to accelerate search process

14.06.2011
In an effort to accelerate the rendering of Web pages in users' computers, Google has developed a search feature that predictively preloads pages before users click on result links.

The feature, called Instant Pages, will be rolled out as a beta test for Chrome browser users in the coming week, said Amit Singhal, a Google fellow, in the company's on Tuesday, which was held in San Francisco and webcast.

Along with the existing Google Instant feature, which lets Google predict search results before users complete a query term, shaves off between four and 10 seconds from the search process, he said.

"The time it saves us is amazing," Singhal said.

Even increasing the speed of the search process by milliseconds results in more frequent search usage and higher user satisfaction across the board, he said.

On average, a Web page takes five seconds to load after a user clicks on its Google search result, but Instant Pages cuts that down often to fractions of a second, officials said.