With Frommer's buy, Google eyes new strategy

14.08.2012
Google is hoping that when you go on your next vacation, you'll be relying not only on Google search and Maps but on Google's own content to go with you.

Less than a year after Google , the company announced on Monday that it is .

The Frommer's content will be used to boost the reviews component of Google's local business listings.

"This is going to dovetail well with their other acquisitions and their other services," said Dan Olds, an analyst with the Gabriel Consulting Group. "Merging it with their earlier Zagat purchase is a no-brainer."

Google is expected to put its Frommer's purchase to work much as .

Just this past May, the company took the wraps off a tool that promises to make it easier for people on the run to find the perfect restaurant. Called Google+ Local, the service and Google+ friend recommendations.