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Why Your Business Should Run Facebook's Social Ads

16.09.2011
Earlier this year, Facebook let the world know it was undertaking a new Social Ads program which would allow advertisers to "". This , mostly since Facebook's previous attempts at this sort of thing included the doomed Beacon. That after a class-action lawsuit demanded its death over those same privacy concerns. Now, it looks like Facebook has taken the lessons learned from those mistakes and gotten it right.

This week at the TechCrunch Disrupt conference, the product director for Facebook Ads, Gokul Rajaram, are now running on the majority of Facebook page views. According to Rajaram, they improve Facebook's advertising effectiveness significantly. Here's a rundown on how they work and how your business can take advantage.

Facebook Calls Them 'Sponsored Stories'

If you are looking for "Social Ads", you aren't going to find them. Facebook calls them "Sponsored Stories". You can see how they define them in the video below, or on the topic.

Specifically, they state that sponsored stories improve brand lift and ad recall, which together are a holy grail that traditional marketers have been after for decades. In fact, in the interview at TechCrunch Disrupt, Rajaram stated that they had 68 percent higher brand recall than standard Facebook display ads.

When Buy Facebook Sponsored Stories?