Planned Purchases
A new study from consumer intelligence firm Market Force Information, for example, has found that more consumers are planning to buy an Android phone than an iPhone.
According to the December survey of 5600 North American consumers, some 51 percent said they already own smartphones; of those who didn't, 33 percent planned to buy one within the next six months. When asked which type of smartphone they would buy, 34 percent of survey respondents said Android, while only 21 percent said iPhone and 12 percent said BlackBerry. Roughly 25 percent were undecided, Market Force .
"With the Verizon-Apple partnership in motion, we anticipated that more consumers would be moving to the iPhone, so it intrigued us to see the sizable shift toward the Android," said Janet Eden-Harris, chief marketing officer for Market Force, in a Tuesday statement. "Some of our other research data shows that consumers aren't likely to switch from their current wireless carriers, and a large portion use Sprint and T-Mobile, so Android will most likely be their smartphone choice."
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