Why Microsoft Should Never Make a Windows 7 Tablet

27.05.2010

Don't Build the Car, Supply the Fuel

Which company made more money last year--General Motors or Exxon-Mobil? General Motors only sells the car once, but Exxon-Mobil keeps putting the gas in it week after week, and year after year. Not only that, but Exxon-Mobil isn't locked in to General Motors, so Exxon-Mobil continues to sell fuel and make money no matter which car you purchase.

Microsoft should adopt a similar strategy. Microsoft should be focused on no matter what operating system platform or device form factor is used. Instead of spinning its wheels trying to out-tablet Apple, Microsoft should be dedicating its vast resources to developing innovative cross-platform applications that users rely on no matter which device they choose.

It's All About Mobility

The rise of smartphones, app stores, and tablets illustrate that we live in an increasingly mobile world. When I am working, sitting at my desk, I absolutely want my "real" computer and I wouldn't dream of giving up my Windows 7 Ultimate operating system. The PC is still a necessity, and will be for most users for the foreseeable future.