Schmidt reportedly told NPR's Andy Carvin that Google+ Essentially, Google wants you to use your real name because it needs that information for future efforts that are based on your identity. Did Google really just get into the social networking game to amass more information about you? I think so.

Think about it: Your social networking profile is a treasure trove of personal information. It says a lot about who you are and what you may like (or dislike) at any given point. One of Google's primary businesses : that information is invaluable in this industry. The more highly targeted the ad, the more likely you're going to click on it.

Don't expect any sympathy from Google, either. If you don't like the company's policies, don't sign up for Google+, says Schmidt. "It's obvious for people at risk if they use their real names, they shouldn't use G+," Carvin paraphrases Schmidt. There you have it: Google will not change its real-names policy. Period.

Schmidt's blunt tone certainly comes across as if the company is tiring of the debate and aims to put it to rest once and for all. It also makes it seem as if the company isn't in Google+ for the right reasons, though: your data is constantly mined for the Google's benefit, and not to change the way social networking is done in a positive way.