When Recruiting Is a 'Growth Business'

14.04.2011
External growth -- especially the kind that takes a company into new markets -- usually means adding headcount in finance, too. And that exercise has been front-and-center for CFO Mark Castaneda since he joined Primo Water in March 2008.

"Three years ago we had people who got the business from startup, to a follow-on offering and a private round at $40 million," he says. "So we needed more sophistication. Wanting to be a public company someday, we knew we needed to add horsepower to the team."

Since then the finance staff has grown to 14 from five. And so far his team has been involved not only in taking Primo Water public -- with a $100-million offering in November 2010 -- but also in supporting acquisitions and, recently, helping develop a new business line.

With the overall Primo workforce having swelled to 115 from 65 employees over those three years, the bottled-water distributor -- which provides three- and five-gallon containers via in-home dispensers -- now is working to add systems that dispense single-serve carbonated beverages, as well.

Outsourcing for Finance Staffing

It's been a busy three years indeed.